About

Bruno Amaral is a Director and Head of Creative Tech with expertise in Digital Business & Products, Creative Tech, Digital Strategy, and Data & Analytics. He is currently the CEO of Diamond by BOLD, a Creative Tech and Digital Marketing Agency, manages BOLD by Devoteam Digital Marketing, and gives Digital Analytics and SEO lectures in several schools, including NOVA IMS University, Edit, and Flag. Bruno is a hybrid professional who combines his background in Software Engineering with his extensive experience in Digital Marketing to think outside the box and look forward to trends and solutions to manage the online presence of a brand. His background in engineering has given him structured thinking, organization, and a strong sense of responsibility, which has enabled him to lead teams and manage companies. Bruno's specialties include management, sales, team management, project management, digital marketing, search engine marketing (SEM), search engine optimization (SEO), digital analytics, user experience (UX) and customer journey, display advertising, e-mail marketing, technical architecture, software engineering, web services, and systems integration. Currently, Bruno is a Docente Customer Journey & Funis de Vendas na Pós-Graduação em Digital Marketing at autónoma academy. The course aims to provide high-level specialized training in Digital Marketing: Strategy, Management, and Online Growth, with collaboration from renowned companies such as Google, Fnac, Galp, CTT, Farfetch, Salesforce, Delta, BOLD, among others. Bruno has also worked as a Digital Analytics Professor at Nova IMS Information Management School, where he assisted in coordinating the Digital Analytics curricular unit. He has also served as a Digital Business & Products Director at Devoteam, where he worked on web analytics, SEO, and apps for social media at Digital Marketing Academy and Flag Professional courses. Bruno holds a degree in Informatics and Computer Engineering from ISEL - Instituto Superior De Engenharia De Lisboa, a Certificate of Professional Aptitude (CAP) from NHK, and a Bachelor's degree in Informatics and Computer Engineering from the same institution. He also holds a Technician degree in Informatics from Escola Secundária Camilo Castelo Branco. Overall, Bruno has relevant experience of 11.60 years and possesses a strong tech stack that includes Senior Software Engineering, Search, Salesforce, Web, Integration, and Software Engineering.