About

Panshul Tyagi is a seasoned analytics professional with over 4 years of experience in the information technology and e-commerce industry. He is currently working as a Business Consultant at Adobe, where he is responsible for marketing and customer insights analysis. Prior to Adobe, Panshul worked as a Senior Business Analyst at Dell, where he gained extensive experience in A/B testing, digital strategy, and campaign management. Panshul is skilled in SQL, Salesforce, CRM, Excel, web analytics, and social media management. He is proficient in web analytics tools such as Google Analytics, Adobe Analytics, Omniture, Ad hoc analysis, Sitecatalyst, Data Workbench, Contentsquare, and Fiddler. He is also experienced in product management tools like Roadmunk, JIRA, and Trello. Panshul is passionate about digital experience analytics, including usability, UX research, session monitoring, user behavior analysis, and digital marketing. He is also interested in data analytics, including business intelligence and data insight, diagnostics, descriptive analytics, and data visualization. Panshul has a Bachelor's degree from Shiv Nadar University and is currently pursuing an MBA from Quantic School of Business and Technology, which he is expected to complete in 2022. He completed his AISSCE from St. Francis Xavier School, Hisar, with a focus on PCM. Overall, Panshul is a highly motivated and results-driven professional with a proven track record of providing actionable insights and recommendations to executive stakeholders. He has a deep understanding of market research and cross-functional collaboration, which has helped him drive business growth in his previous roles.