About

Aamod Baijal is a seasoned Category Manager with over 10 years of experience in marketing and advertising. He is currently working as the Category Manager for Doors at Fenesta Windows and Doors, where he is responsible for managing the product category, developing marketing strategies, and driving sales growth. Aamod has a strong educational background, having completed his Master of Business Administration (MBA) in Marketing from the International Management Institute in 2013. Prior to that, he completed his BE in Computers from Savitribai Phule Pune University in 2009 and his HSC in Science from Army Public School in 2003. Aamod's career journey started as a Student at the International Management Institute, where he analyzed commercials of major foreign and Indian brands to understand how jeans commercials are communicated to users. He also observed how consumers react to Peter England Jeans by doing extensive research and talking to Peter England Jeans buyers. He made a note on what Denim connotes to consumers by interviewing different jeans owners who wear their jeans for different occasions and purposes. He also studied how Peter England consumers would find ‘purpose’ through Peter England Jeans. Before joining Fenesta Windows and Doors, Aamod worked as an Advertising and Consumer Behavior Specialist at Mudra Communications, where he was responsible for finding the role of Peter England Jeans in the lives of Peter England customers. He has also specialized in Marketing during his PGDM from the International Management Institute. Aamod has a diverse set of skills and expertise, including research, marketing, advertising, and consumer behavior. He has a strong technical background as a Research Scientist and is always looking for new ways to innovate and improve his work.