About

Aarya Morwal is a self-motivated writer, aspiring brand manager, and advertising enthusiast with a strong background in marketing strategy, brand management, and creative writing. With a degree in Civil Engineering from Manipal Institute of Technology, Aarya has always been passionate about communication and strategic arts. She has worked for a leading business consulting firm and completed several internships, gaining expertise in creating content ranging from blogs and carousels to social media copies and memes, planning and executing digital marketing strategies, brainstorming creative ideas, and keeping up with social media trends and campaigns. As a Content Executive at asymmetrique, Aarya is responsible for creating and editing content, coordinating with subject matter experts for publishing thought leadership content across digital platforms, resolving issues with the digital marketing and CMS team, reviewing copies to ensure SEO practices are incorporated within them, and designing, planning, and brainstorming ideas for the campus ambassador program to increase engagement among college students and improve hiring of freshers. Aarya has also worked as an Analyst - Marketing at TheMathCompany, where she created, edited, proofread, and researched content for social media, coordinated with the SMEs for publishing thought leadership content across digital platforms, connected with the digital marketing and CMS team to resolve issues, uploaded blogs, etc. on the website, reviewed copies to ensure SEO practices are incorporated within them, and designed, planned, and brainstormed ideas for the campus ambassador program to increase engagement among college students and improve hiring of freshers. Aarya's education history includes a Bachelor of Technology in Civil Engineering from Manipal Institute of Technology, HSC in Science from Pace Junior Science College, and high school from Divine Child High School. She is also proficient in AI and ML. In her free time, Aarya enjoys reading about marketing campaigns, mythology, self-help, or crime-thriller, dancing to AP Dhillon or Jay Sean, and venting out her emotions on Medium. She is always up for having conversations about marketing, mental health, travel, blogging, poetry, or anything under the sun.