About

Abhi B. is a versatile entrepreneur, growth marketer, automation expert, indie-hacker, and wanderlust with over 11 years of experience in the industry. He has worked with more than 100 companies, including early-stage startups, growth-stage SMBs, and Fortune 500 organizations. Abhi's expertise lies in identifying content gaps, hacking user motivation, and weaving business outcomes with technical and design implementation. Throughout his career, Abhi has worked as a Growth Hacker, Digital Marketer, Content Writer, Copywriter, Blogger, Technical Writer, Social Media Strategist, SEO Expert, Journalist, HTML/CSS Designer, and iOS/Android/Java Developer for numerous startups and businesses. His cross-functional experience allows him to create content strategies that not only drive growth but also understand business requirements and weave a consistent brand experience. Currently, Abhi is working full-time to scale up his startup, Smartify.in, which is currently the #1 ranked home automation/smart home store in India. Nevertheless, he is open to any marketing/growth-hacking consulting opportunities on a freelance basis. Abhi is currently working as an Outreach Specialist at Clutch, where he is responsible for identifying large creator communities that are easy to access and receptive towards solutions like Clutch for building front-ends (Shopify, WordPress, Tailwind, Bootstrap, etc.). He also joins these communities, talks to people, determines what they would need to see to become fanatic about Clutch, advises the creator team on the communities they should target and the "kits" they should build to be attractive to the community, sets up partnerships with these communities, and does co-marketing. Additionally, he sponsors communities or places paid ads where applicable, pushes kits within communities in an organic way, following community guidelines, and ensures to preserve the brand image (no spamming). Abhi is also responsible for creating a dashboard that tracks results for continuous improvement. In the past, Abhi has worked as a Growth Hacker at Stoked, where he created ad funnels for a leading design agency in Denmark. He was responsible for understanding the target audience and building campaigns on Google, Facebook, and LinkedIn for lead scoring and conversions. Abhi also worked as a Growth Hacker at Singularity University, where he implemented core content marketing strategies to increase signups for a Silicon Valley think tank and business incubator. Abhi holds a Bachelor of Engineering (B.E.) in Computer Engineering from Birla Vishvakarma Mahavidhay