About

Abhinav Choudhary is a seasoned Digital & Advanced Analytics Specialist with over 9 years of proven industry experience in transforming multi-channel online businesses. He is currently working as a Manager, Digital Marketing Analytics at VMware, where he spearheads multiple SaaS Marketing engagements & initiatives with Product Marketing Managers, Web Content Strategists & Campaign Managers across geographies. Abhinav is also a Post Graduate in Data Science & Business Analytics. Abhinav's diverse experience ranges from translating data into actionable insights and recommendations to strategizing & optimizing marketing efforts and conversion rates across the customer journey to improve the Marketing ROI. He is proficient in understanding and analyzing key business requirements, building KPIs framework for business stakeholders, defining their success criterion and strategies to measure the same efficiently. Thereby, helping the businesses make pre-informed data-driven decisions in bringing value to the table. Abhinav has expertise in Data Science & Machine Learning Techniques such as EDA, Linear Regression, Logistic Regression, Clustering, Trees(CART), Random Forest, Time Series Forecasting, Hypothesis Testing, Inferential Statistics, and Web Scrapping. He is also proficient in Business Analytics, Adobe Analytics, Google Analytics & Google Tag Manager, Web Personalization, Tealium iQ Tag Management Solution, Deep-Dive Analysis, Data-Driven Insights & Recommendations through Storytelling, Programming/DB/Scripting Languages such as Python, Python for Data Science(Pandas & NumPy), Pyomo, SQL, JavaScript, HTML, MS Excel. Abhinav's leadership & management skills include Stakeholder Management, Team Building & Incubation, Strategic & Analytical Business Decision Making, Project Management, and Process Improvements. He has worked with companies like VMware and Adobe in the past, where he delivered compelling narratives based on actionable insights through deep-dive analysis of clickstream data, funnel metrics & KPIs from multiple sources (Adobe Analytics, SAP HANA, Salesforce & Tableau) to drive business decisions. Abhinav has also enabled various customers across geographies to achieve business objectives and optimize marketing efforts by measuring industry-specific Key Performance Indicators through Adobe Analytics implementation. Abhinav holds a Post Graduate Diploma in Data Science from iiit bangalore and a Bachelor of Technology (BTech) in Computer Science & Engineering from lnmiit. His tech stack includes Data Scientist, Web, ML, Python, SQL, Random Forest, Data Warehouse, test, Javascript, Research Scientist, Pandas, Mobile