About

Abhinav Mishra is a seasoned insights and content consultant with over 16 years of experience in the industry. He has worked with some of the top consulting firms such as Boston Consulting Group (BCG), Nielsen, and Kantar, where he has honed his skills in identifying growth opportunities for brands and creating compelling online content to target new users. As an observer by nature, Abhinav has a keen eye for decoding the whys behind actions. He is constantly striving to evolve and is not afraid to walk the tough path if it means making a difference. Empathy is at the core of everything he does, and he believes in working together to achieve common goals. In his current role as an Insights and Content Consultant, Abhinav contributes to the growth story of brands by listening to customers and consumers and identifying growth opportunities. He then creates online content that targets new users or nudges existing users to buy or use more. Abhinav's past experience includes working as a Consumer Insights Consultant at Boston Consulting Group (BCG) and as an Associate Director at Insights by Kantar in the Middle East Africa region. He has a Bachelor of Commerce degree from Delhi University and a Master of Business Administration (M.B.A.) from GGSIPU. Overall, Abhinav is a highly skilled and experienced consultant who is passionate about telling stories through insights and content. He is always open to new ideas and approaches and is driven to make a positive impact on the brands he works with.