About

Abhishek Choudhary is a highly ambitious marketing manager with a passion for creativity, innovation, and product development. He excels in shaping consumer-centric strategies that drive brands and challenger brands to growth. Currently, Abhishek is serving as a Business Development Manager at Collegedunia, where he is responsible for generating ad business revenue by developing online/mobile advertising opportunities. He manages campaigns in different universities to attain maximum admissions through optimization in lead generation, delivery process, and counseling methods. Abhishek performs data analysis of the campaigns running in different institutes to improve the delivery. He owns the business process, business forecast for specific periods, and generating targeted revenues. Abhishek has established a strategic roadmap and executed acquisition plans of new clients in line with the overall organizational objectives. Abhishek has co-founded a startup named Cultfresh, which focuses on solving the hassles of healthy eating on subscription models with a new cold chain delivery system. He participated in all aspects of business development from market research and finance to operations and marketing, ensuring that the company's vision was followed by hiring and training new employees. Abhishek has also served as a Business Development Manager at Sujai Telesoft Private Limited, where he researched and understood the process of working of Tier-2 Industry leaders by F2F meetings and running the surveys. He created a clientele of 350 by using FOMO marketing techniques like special offers with deadlines, testimonials, limited availability, and mob-mentality pressure. Abhishek found the opportunity and introduced a new vertical to generate another revenue stream for the company. He re-branded the product from scratch by designing a logo, creating product description manuals, and video commercials. Abhishek surged the revenue by 18.47% by introducing flow meter transmitters with SCADA by making people informed about the hassles of buying it from elsewhere. Abhishek holds a B.Tech degree in Mechanical Engineering from JIET, with an end year of 2014 and a start year of 2010. He possesses a tech stack that includes mobile and research scientist, with relevant experience of 7.19 years.