About

Abhishek Kesarwani is a seasoned Senior Product Manager with over 11 years of experience in the consumer internet and mobile tech space. He has a proven track record of building digital products that provide compelling business value and delight customers. Abhishek has worked with startups, mid-segment companies, and market leaders, and has a strong background in understanding customer pain points and providing the right solutions to meet their needs. Currently, Abhishek works as a Senior Product Manager for Digital Channels and Marketing at ICICI Bank UK Plc. In his current role, he is responsible for developing the digital strategy for the business, defining product roadmaps, and business KPIs for the portfolio of products. He brings product enhancements for improved user engagement, experience, and interface, focusing on the end-to-end customer digital journey from origination to retention. Abhishek also brings technology-enabled product innovations through continuous business analysis, market/user research, customer need-gap analysis, and competition benchmarking. He is the owner of customer acquisition, engagement goals, and retention strategy for the business through digital channels. Abhishek is responsible for budgeting and execution of multi-channel marketing activities for both ATL and BTL marketing activities. Abhishek has also worked as Chief Manager and Senior Manager for Product and Marketing at ICICI Bank UK Plc. In his previous roles, he brought step change product improvements in user engagement, experience, and interface for retail products in the UK and Europe, focusing on the digital front. He delivered campaigns with a strong bias for growth in line with business goals and focused on the end-to-end customer digital journey to improve funnel effectiveness and process efficiency. Abhishek holds an MBA in Marketing, Strategy, and Operations from IIM and a Bachelor's degree in Fashion/Apparel Technology from the National Institute of Fashion Technology, Gandhinagar. He is skilled in product management, research science, and mobile technologies.