About

Abhishek P. is a seasoned marketing and business leader with over 8 years of experience in omni-channel marketing across a diverse range of industries including EdTech, FinTech, Real Estate, and DTC. He has a proven track record of success in leading and managing a range of marketing functions, supporting go-to-market efforts, product launches, comprehensive content campaigns, and branding initiatives. Abhishek is very adept at performance-led digital growth marketing techniques, having driven businesses' growth in cost-efficient ways. He has led successful product and brand launches in the past using cost-efficient marketing techniques and has driven P&L to the tune of USD 100 Mn+ via digital marketing across different stints. Currently, he is leading global digital/performance marketing at one of the fastest-growing DTC brands in India and the US, Vahdam. Abhishek has worked with several companies in the past, including Emaar and Healthcare at Home, where he led digital marketing operations and drove business top-line from digital to the tune of $50 Mn with ROAS ~ 100x & CAC < 1% of ticket size. He increased the share of revenue from digital marketing from 15-20% to 30% via strategically planned performance marketing campaigns and successfully led the launch of Emaar's two new marquee projects on digital platforms, generating overall sales of $20 Mn via digital marketing campaigns. Abhishek has also conceptualized and created brand assets in the form of the largest online community of diabetics in India with over 100k members. He holds a Master of Business Administration (M.B.A.) degree in Marketing/Marketing Management, General from the Indian Institute of Management, Kozhikode, and an Engineer's Degree in Information Technology from Delhi College of Engineering. Abhishek's tech stack includes mobile, and he has relevant experience of 8.28 years. He is currently the Head of Digital Marketing at Vahdam, where he is leading performance marketing for the US, UK, and EU markets and online P&L management.