About

Abhishek Sen is an accomplished Analytics Manager at Accenture with over 17 years of experience in the field of Marketing Analytics. He holds an M.Phil in Economics from Jawaharlal Nehru University (JNU), New Delhi, and has worked across multiple domains like CPG, Online Business, Pharmaceuticals, Banking, Telecommunication, and Automobile industry. Abhishek's expertise lies in areas involving Market Mix Modelling, Digital Attribution Modelling, Univariate and Multivariate Forecasting, Predictive analytics involving logistic regression, clustering, Optimization of media investment (ROI) through simulation, Pricing Analysis, Panel data regression involving Random Parameter models. He is also an expert in SAS and has intermediate knowledge of Python. Abhishek has hands-on experience in delivering projects and managing teams, end-to-end client relation management, process building and improvement, hiring and mentoring, and managing multiple deliveries. He has also been involved in new business development and cross-selling to existing clients. Abhishek's past experiences include working as a Director at MMA (Marketing Management Analytics) and an Engagement Manager at Ninah Consulting. At Ninah Consulting, he was responsible for all onshore and offshore project deliveries across two offices based out of Mumbai and Gurgaon. He built a team of skilled and experienced professionals by mentoring them, training on processes and business ideas, and was responsible for end-to-end client relation management. Abhishek's education history includes an M.Phil in Economics from JNU and a B.Sc (Hons) in Economics from Calcutta University. He is proficient in Python and has experience in optimally strategizing marketing activities, market mix analytics, attribution modelling, predictive modeling, predictive analytics, project management, new process set up, SAS, Python, training and mentoring, and data analytics.