About

Abiy Melaku is a data-oriented and empathetic product manager with over 14 years of relevant experience. Currently working as a Software Engineer at Thoughtworks, Abiy has led a complete redesign of the digital website portfolio, resulting in increased revenue by USD 118M. He has achieved 22% YoY growth for revenue, attributable to a 5% incremental lift from Loyalty members for Gap, Inc. Abiy collaborates with cross-functional teams to identify, design, and refine features to improve website engagement and retention by 15%. He analyzes customer feedback to identify user pain points and designs and implements A/B experiments to improve conversion rates. Abiy's expertise lies in leveraging behavioral analytics to better understand user pain points and optimize overall conversion. He compiles feature requirements from various stakeholders and prioritizes items based on the impact assessment of North Star metrics. Abiy has worked with various companies as a consultant and developed RESTful APIs to provide pricing, product descriptions, and images within MySQL databases, reducing administrative tasks by 12%. He has reduced development costs by 5% through refactoring legacy Javascript server code for a biotech client in half the required time. Abiy has a Bachelor of Arts (B.A.) in Biochemistry and Molecular Biology from Cornell College and a Master of Science (MS) from Oklahoma State University. He has also attended Hack Reactor. Abiy's tech stack includes Software Engineer, Javascript, product manager, test, NodeJS, Frontend, Python, and MySQL. He has worked with Ask Media Group and Haave in the past, where he enabled 200K+ international users in 20+ countries to access and accept GDPR rights while browsing ASK Media Group sites and developed in JavaScript, React, Node.js, Express, and MySQL for several companies as a consultant.