About

Adam Jones is a growth-oriented executive with extensive experience in strategy, commercial, digital, marketing, and partnerships. As the Co-Founder and CEO of Utopia Home, he has a passion for entrepreneurship and deep domain expertise in retail, e-commerce, and fintech. Adam is an engaging leader with expertise in customer-led growth strategy and transformations. He has a track record of success in brand positioning, value proposition, commercial models, capability development, and execution. With over 18 years of relevant experience, Adam has a deep understanding of the industry and knows how to drive growth for his company. At Utopia Home, Adam is transforming the online furniture shopping experience with #nofilterfurniture. He is bridging the gap between in-store and online shopping by showing customers authentic images of products on the showroom floor. The range consists of over 10,000 products from great Australian-based wholesalers that are shipped quickly to customers with easy returns and a tree planted for every order. Adam's past experience includes working as the General Manager & Partner at Gallantway, a leading E-commerce Growth Agency, where he helped retailers develop and execute strategies to win the best customers and keep them. He also worked as the Chief Growth Officer / CEO Australia at Mint Payments Limited, an ASX listed payments innovator. At Mint, he led the launch and growth of the "Direct to Merchant" business, which transformed the business from a white-label service provider to a leading payments brand in the Travel and Hospitality sectors. Adam's tech stack includes search, and he has a proven ability to deliver outstanding outcomes in demand generation, demand capture, conversion rate optimization, and retention for businesses with a high appetite for growth via digital channels. With his extensive experience and expertise, Adam is a valuable asset to any organization looking to drive growth and achieve success.