About

Adam Root is a highly experienced VP of Product at FieldPulse, a global business management software solution for mobile service businesses. With over 16 years of relevant experience, Adam is a seasoned professional in the field of software engineering, product management, and mobile applications. Prior to his current role, Adam served as the VP of Marketing & Product at Real Geeks, where he partnered with the CEO, CTO, VP of Sales, and VP of Account Services to decrease churn and increase growth. He managed a monthly advertising spend of over $100,000, resulting in a substantial decrease in CPL. He also connected and transformed 10k+ data sources to enable real-time decisions, contributing to millions in new ARR. Adam also served as the Chief Operating Officer at Zen Media, where he provided business operational leadership to the team and tracked operations and development initiatives to ensure effective execution. He improved gross margin by over 100% and led and managed the product development strategy, built and maintained the product roadmap, and managed the entire company’s output and personnel responsible for online marketing, mobile applications, web applications, public relations, paid media, content marketing, influencer marketing, and video production. He grew the team over 200% to fuel growth plan and led an advertising initiative that yielded a Gold Advertising Award. Adam has a strong technical background and is proficient in Senior Software Engineering, product management, Mobile, Android, iOS, and Web. He is an excellent communicator and collaborator, with a proven track record of working with cross-functional teams to achieve business goals. In his current role at FieldPulse, Adam leads the product team and is responsible for product strategy, roadmap, and execution. He works closely with the engineering, design, and customer success teams to deliver a world-class product that meets the needs of mobile service businesses worldwide. FieldPulse is available on iOS, Android, and WebApp, giving its users everything they need to manage operations in the office or on the go.