About

Adi Subbarao is a Marketing Manager at Amazon Incentives, North America, where he leads content marketing strategy and customer research across the B2B Gift Cards and Incentives business. He collaborates with marketing, sales, product management, and business development teams to identify targeted industries/verticals, influence roadmaps, and develop case study candidates. Adi owns the development, execution, optimization, and analysis of marketing strategies for the business, including Holiday and Prime Day campaigns. Before joining Amazon, Adi worked as a Product Marketing Manager at ServiceNow, where he managed the development of content for product launches in collaboration with product marketers, product managers, and solution consultants. He also reported to the Senior Director of Competitive Intelligence to produce company-wide competitive briefs for platform AI/ML. Adi has also served as the Head of Marketing at Parlo, where he supported the CEO and VP of Engineering in refining Parlo's marketing goals and go-to-market strategy. He oversaw the product branding, positioning, and messaging of the Parlo AI Workforce platform and represented Parlo at external-facing industry events. Adi holds a Bachelor of Arts degree in Political Economy from the University of California, Berkeley, and has completed a mobile app development course at the Université de Nice-Sophia Antipolis. He has a diverse tech stack that includes ML, AI, product management, research scientist, and senior software engineer. With 6.70 years of relevant experience, Adi has demonstrated his marketing expertise across various industries and has a proven track record of developing successful marketing strategies.