About

Adina Rubin is a highly experienced and driven communications writer and leader with almost 20 years of experience in helping organizations improve their user experiences through demand generation, onboarding, and customer service content. She is currently working as a Senior UX Writer at Amazon, where she is obsessed with user experience. Adina is a creative and innovative professional who specializes in developing marketing and sales collateral for a variety of industries and using a range of print and digital channels. Over the past 8 years, Adina has focused on developing and executing content strategies for thought leadership, demand gen, and user engagement campaigns that have achieved stellar results. She is up to date with the latest UX, SEO, and digital marketing best practices and is always challenging herself to learn new tools and skills to help brands and businesses stand head and shoulders above the competition. Adina is a collaborative problem-solver who enjoys working with stakeholders, SMEs, product developers and engineers, graphic artists, legal and compliance teams, and executives. She learns something new in every conversation that helps her more impactfully tell your story and convert prospects into delighted customers. Adina has worked for various organizations, including Ring, where she served as a Senior Product Content Manager. During her tenure at Ring, Adina designed and produced end-to-end customer-obsessed UX educational experiences to support the successful launch of new retail home security/automation products, features, and services on multiple continents. Adina is also experienced in leading the demand gen and thought leadership content strategy and managing marketing communication for Billtrust, the leader in B2B SaaS accounts receivable automation solutions. She is proud of the milestones she has achieved in her career, such as increasing blog traffic by 231% in her first 12 months and creating content for targeted ABM campaigns that generated millions of dollars in pipeline revenue over the past 2+ years. In summary, Adina Rubin is a highly experienced and driven communications writer and leader who is passionate about improving user experiences. She is a creative and innovative professional who is always up to date with the latest UX, SEO, and digital marketing best practices. Adina is a collaborative problem-solver who enjoys working with various stakeholders to help brands and businesses stand out from the competition.