About

Aditi Gupta is an accomplished Application Development Associate Manager at Accenture with over 8 years of experience in marketing, market research, customer satisfaction surveys, attribution analysis, process improvement, and database establishment. She has a Post Graduate Diploma in Management from the Indian Institute of Management, Bangalore, and a Bachelor of Technology in Electronics and Communication from Malaviya National Institute of Technology, Jaipur. Aditi's expertise in market research and analysis has helped her successfully design, implement, and analyze brand equity surveys for three customer segments using Qualtrics software, targeting an audience of 10,000 using Keller's Consumer Based Brand Equity Model. She has also conducted hypothesis testing, ANOVA, and recommended new blended program development targeting segment and theme. Aditi's work in attribution analysis using regression, conversion rates, and error margins has enabled her to allocate leads to various marketing channels effectively. Aditi's past experience includes working as a Marketing Executive at Indian Institute of Management, where she conducted market research to identify gaps in pitching program objectives to the target audience and created pen portraits for each program. She also worked as a Business Analyst at Xerox Business Services, where she tracked 100 executives' business travels (moving across tax jurisdictions) at a time to identify any tax obligations for Xerox. Aditi also identified gaps in learning initiatives and recommended e-learning over classroom-based sessions to increase interaction and learning hours by 31k per month. Aditi's technical skills include research scientist, test, and SQL. Her exceptional communication skills, coupled with her ability to work independently and in a team, make her a valuable asset to any organization.