About

Aditya Bhat is a seasoned marketing and creative professional with over 20 years of experience in the industry. He is currently serving as the Head of Jio Creative Labs, where he conceptualizes, consults and executes new content properties for Jio and its digital products. Aditya is also the founder and creative thinker of Business of Ideas, a marketing and creative consulting firm for brands, media, and entertainment companies. Aditya has an extensive background in creating intellectual properties for various media platforms. He has worked on marketing films in association with Yashraj Films, Prakash Jha Entertainment, Dharma Productions, and Rakeysh Omprakash Mehra. He has also served as the creative director for Femina Miss India and conceptualized and consulted show concepts and events. Aditya has worked as a guest faculty in over 8 B-schools for the last 10 years and created a one-year full-time Post Graduate Programme in Media and Entertainment in association with Welingkar Institute of Management & Research, Matunga. Aditya's recent work includes running a digital content channel, 'Aur Dikhao,' where he has created several celeb-driven videos that have gone viral. His anti-smoking PSA featuring Sunny Leone received 4 million views in 4 days, and his Swachh Bharat Abhiyan video featuring Amitabh Bachchan and Kangana Ranaut received 1 million views in less than 48 hours. The video was even endorsed and tweeted by Honorable Prime Minister Narendra Modi to his 21.8 million followers. Aditya has also worked as the Head of Content, Non-Fiction at 9x media. He is a research scientist and has a keen interest in technology. Aditya is known for his ability to create innovative marketing strategies and execute them flawlessly. He has consulted various brands in amplifying their marketing plans, including Reliance Industries Limited, where his team works as an extension of their marketing arm and creates digital content for their upcoming telecom brand Jio. Aditya is also passionate about CSR and has created new ideas for various initiatives. His most recent work includes the 26/11 Gateway of Peace event done in association with the Government of Maharashtra, where 40 celebrities walked the ramp pledging their support for peace. Aditya's diverse background, coupled with his passion for creativity and innovation, makes him a valuable asset to any organization.