About

Aditya Krishnan is a Senior Digital Strategist with over 9 years of experience in Digital Marketing, Web Analytics, Strategy, Content Marketing, SEO, Key Account Management, and Marketing Communication for top companies in Finance, Retail, E-commerce, Consumer Goods, Transportation, Pharma, and Communications/Technology sectors. He is a proven expert in leading and managing digital transformation engagements, ranging from setting up digital platforms, upgrading technology, and building new products and solutions to designing marketing strategies and conversion optimization projects. Aditya is also an author, writer, poet, and avid researcher who has authored several publications on various topics across portals and regularly shares his views on the latest trends in the digital/marketing space. He is recognized as a SME for Digital Marketing, Transformation, SEO, Digital Search Platforms, Personalization, and Analytics. In his current role as a Digital & Marketing Transformation Manager at Accenture, Aditya is a Business Advisor/Key Account Manager for the digital needs of the Retail & Corporate Banking Division. He is leading Digital Optimization programs, including Analytics & SEO, at a global level and enhancing the effectiveness of internal & external collaboration platforms. He is also building new ecosystems, designing marketing automation solutions, and providing recommendations to upgrade functionalities. Aditya is recognized as a SME for Digital Transformation & Change The Bank initiatives and is setting up and driving personalization, A/B Testing, and conversion optimization initiatives within the firm. In his past roles at UBS and Cognizant, Aditya has gained extensive experience in Digital Transformation, Analytics, Customer Experience, and Marketing initiatives. He has consulted clients on Digital Analytics and helped them prepare a roadmap for Digital Transformation. Aditya has also collaborated with cross-functional teams to conceptualize & strategize campaigns, content, and measure the marketing effectiveness. Aditya has a Master of Business Administration (M.B.A.) degree in E-Business & Marketing from Welingkar Institute of Management, Mumbai, and a B.E degree in Information Technology from the University of Mumbai. He is also a Senior Software Engineer, Search, Web, and Research Scientist. Aditya is an effective communicator with a strategic mindset that has resulted in profitable business outcomes. He has executed projects & initiatives successfully focusing on delivery excellence in the digital domain ranging from customer experience to web analytics. Aditya has also developed new thought processes and innovative service offerings with value-added services.