About

Aditya Pappula is an accomplished Product Manager at Mobile Premier League with over 8 years of experience driving strategic initiatives across Business Strategy, Market Research, and Product Development. He is a logical and creative thinker with a passion for producing out-of-the-box solutions. Aditya has graduated from some of the top universities in the world, including a Bachelors in Technology from Indian Institute of Technology and a Masters in Business Administration from the Hong Kong University of Science and Technology and London Business School. Currently, Aditya is responsible for looking after the acquisition and growth for ET Prime - ET's signature subscription product at Economic Times. He has successfully increased the acquisition rate by 700%, making ET Prime one of Asia's largest online news subscriptions. Aditya has also launched a Machine Learning-based engine to understand the user and better target them with related news articles. He mitigated churn through user research and product innovations to cater to the user pain-points. Additionally, he conceptualized, built, and launched ET Ad-Free, an add-on for ET Prime. Aditya has also worked as a Product Manager at VMock.com, where he defined business and product marketing strategies for company products. He directed the Mobile Platform of VMock, revolutionizing Career Development with Machine Learning and AI. Aditya implemented In-Product Marketing to expand the user base by 100x and reach to over 75 countries. He built the mobile platform for various VMock's flagship products, from concept stage to worldwide launch. Aditya led the product strategy to target customers for regions North America, Europe, and Asia. Apart from his professional achievements, Aditya is also a theatre actor, a stand-up comedian, and a social volunteer. He likes to spend time playing football and backpacking across the world. Aditya believes in the concept of Kaizen and aims to continuously improve himself and his product. His TechStack includes Product Manager, Research Scientist, ML, Mobile, and AI. With his professional and technical expertise, Aditya aims to contribute to the growth of an organization and create an impact through innovation.