About

Aditya Shankar is a Growth & Marketing professional currently working at xto10x, where he leads a team that drives revenue growth with product, content, and performance marketing levers. With over 9 years of relevant experience, Aditya has worked for enterprises and high-growth stage startups to transform their omnichannel presence. Aditya believes that brands have a story to tell, and his interests lie in learning what lies at the core of a brand, what needs to be enhanced, and what needs to be done away with. He is value-driven and strives to bring out genuine information to the community at large. Aditya's expertise ranges from content creation to digital engagement, and he has strategized and executed marketing campaigns across phygital touchpoints (ads, e-books, YouTube shows, podcasts, social media, webinars, and offline events) spanning the revenue funnel. Prior to joining xto10x, Aditya worked as a Content Marketing Manager at MoEngage, where he created and distributed high-impact assets across the purchase funnel via different digital channels. He also spearheaded global content efforts for the Banking vertical to drive growth in enterprise accounts. Aditya has also co-founded a company called On Wilderness, which was built with a focus to initiate learnings in and from the outdoors. Aditya holds a Bachelor of Engineering (B.E.) degree in Electronics and Communications Engineering from Birla Institute of Technology, Mesra. He also completed a course in Product Growth from GrowthX. Aditya's expertise in growth and marketing, coupled with his passion for bringing out the true qualities of a brand, make him a valuable asset to any organization.