About

Aishwarya Iyer is an experienced Marketing Communications professional with a strong background in the software industry. With a Bachelor's degree in Electronics and Communication Engineering, Aishwarya has a natural inclination towards the Marketing Communication and Digital Marketing domain. Currently working as a Technology Analyst at Infosys, Aishwarya has previously worked at Matrix Comsec as an Assistant Manager and Senior Marketing Engineer, where she managed digital promotion strategies across all digital platforms, managed pricing of products for different regions, liaised with sales, system integrators, and partners, and designed all marketing collaterals for events and webinars. She also managed a team of content writers and guided them to create engaging content, collaborated across functions to deliver an effective content marketing strategy and editorial plan, and implemented direct email marketing campaigns. Aishwarya has a strong understanding of SEO and Google Analytics and has designed and implemented various direct email marketing campaigns. She has also drafted sales and product presentations for a crisp understanding of the products, presentations, and questionnaires for award documents, and ensured a strong web presence by promoting content on various platforms. Aishwarya holds a Bachelor of Engineering degree in Electrical, Electronics, and Communications Engineering from Babaria Institute of Technology, Varnama, Vadodara, and a Diploma in Electronics and Communications Engineering from the Maharaja Sayajirao University. She completed her education from Auxilium Convent High School, Vadodara. With 5.19 years of relevant experience, Aishwarya is a Marketing Communications professional, a storyteller, a brand journalist, a content strategist, and a content marketer. She is passionate about creating engaging and informative content and collaborating across functions to deliver an effective content marketing strategy.