About

Ajay Kumar is an experienced Category Marketing Manager with a demonstrated history of working in the consumer internet industry. He is interested in strategizing, planning, and solving crucial problems that can bring impact to people & society. Ajay is a PGP Graduate of IIM Bangalore with a technical undergrad degree from IIT Roorkee. Currently, Ajay is working at Flipkart as a Category Development Manager. He is managing the whole P&L and ETE planning of 3 major categories with revenue of 200+ Crores annually. He is responsible for devising growth strategies, monitoring the inventory & promotions of 50+ National & regional brands. Ajay has also led the new business initiative of Social commerce for the Flipkart Grocery Team. He planned the whole Product Road map, launched the pilot, and conducted extensive market research to design the product features. He led a cross-functional team on reseller onboarding and growth/account management. Previously, Ajay worked with Wipro on Financial analysis, Coding, Quantitative Trading, Data Science & Machine Learning. He has also worked with Flipkart as a Growth Marketing Manager and Product Marketing Manager. As a Growth Marketing Manager, Ajay benchmarked the competitors on the basis of business offerings, CVPs & mode of reselling based on primary survey with 100+ resellers. He launched the pilot with 50 resellers, identified the major features to be added in existing product design, and created an MVP of customized m-site & selection on Shopify. As a Product Marketing Manager, Ajay created a report framework using historical data of MP sellers’ participation in the C&C offers and launched a new Rate card for the ED offers based on the performance of old offers. Ajay is skilled in Go to Market, Product Design, Customer Cohort analysis, and Predicting trends for a future-ready category. He has a technical background in product designing, Machine Learning, Data Science, Research Science, and testing. Ajay's relevant experience is 1.86 years.