About

Ajay Malakar is a highly experienced digital marketing and analytics consultant with over 15 years of experience in the industry. He has worked with some of the biggest names in the digital analytics and consulting space, including Adobe Inc, Accenture Interactive, Dell Inc, IBM Global, and ITC Denmark. Ajay is an expert in Adobe Experience Cloud and Google Marketing Cloud, with a deep understanding of Adobe Analytics, Adobe Target, Adobe Campaign, Adobe Audience Manager, AEM, Google Analytics 360, Google Optimise, Google Data Studio, and Google Big Query. He is also well-versed in tag management solutions such as Adobe DTM, Google Tag Manager, Tealium Tag Manager, Insighten Tag Manager, and Signal. Currently, Ajay is the Vice President and Global Head of Digital Marketing & Analytics COE at evalueserve, where he is responsible for managing multiple practices, driving business growth, profitability, margins, go-to-market strategy, people management, delivery excellence, product initiatives, pre-sales and sales enablement, and creating impactful pitches for demonstration purposes. He has developed multiple accelerator and product come applications and delivered over 250+ RPI, RFP support. Ajay is a techno-functional leader who understands both business and technical aspects, providing advisory to clients on various initiatives such as digital transformation, digital marketing and analytics, hyper-personalization, test and learn programs, social media monitoring and listening, data stitching and governance, data modeling using ML Ops, tagging and implementation using GTM, Tealium, and Adobe Lunch, and pricing analytics. In the past, Ajay has held various leadership positions at evalueserve, including Associate Vice President - Digital & BI COE Head and GM - Digital COE Head. He has led five COEs at evalueserve, including Digital Marketing & Analytics, Business Intelligence, Social Media Analytics, Pricing Analytics, and Market Research & Survey Analytics. Ajay has also provided consulting support for implementation and reporting across various industries, including E-commerce, Retail, BFSI, Healthcare, Telecom, Heavy Machinery, Logistic, and PS forms. He has worked as a digital evangelist and acted as a customer advocate to provide them with a rich experience about consulting services. Ajay holds an MBA from ICFAI Business School Pune (IBS Pune) and a Bachelor of Technology from University Institute of Technology, RGPV. He has a strong tech stack, including research scientist, ML, data scientist, web, ETL