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• Currently working on developing websites for National Institute of Urban Affairs - Indian government’s urban planning and development unit, focusing on clean and equitable design for Indian citizens. 

Work in progress: 
- http://niua.in/waterandenvironment
- http://niua.in/rca

About NIUA: National Institute of Urban Affairs is a Government of India organisation which explores how technology can help create clean, usable and accessbile solutions for people.

Established in 1976, National Institute of Urban Affairs (NIUA)  was tasked to  bridge the gap between research and practice on issues related to urbanization and suggest ways and mechanisms to address urban challenges in the country. For more than 40 years now, NIUA has been the vanguard for contributing to, and at times, building the urban narrative for a fast evolving Urban India. The Institution has been actively working on bringing forth key areas of concern for urban India in order to build the urban discourse at various urban scales.

 

It has utilized its competencies in research, knowledge management, policy advocacy and capacity building to address urban challenges and continuously striving to develop sustainable, inclusive, and productive urban ecosystems in the country. It has emerged as a thought leader and knowledge hub for urban development in India and is sought out by both Indian and International organizations for collaborations and partnerships in India's urban transforming journey. NIUA is committed towards aligning its efforts towards achieving Sustainable Development Goals (SDGs) through all its initiatives and programs.

• Led brands and category discovery vertical, focusing on best practices for navigation across platforms, increasing overall navigation share in revenue by 10%.
• Launched new clothing verticals while running A/B tests and experiments, improving click-through rates by 25% for various curations on homepage for Nykaa Fashion
• Developed Nykaa's biggest sale  and offer pages, grossing USD$45 million revenue in 5 days. 

About Nykaa: Nykaa is an Indian lifestyle retailer of beauty, wellness, and fashion products, with multiple e-commerce platforms across websites and mobile apps, and offline stores. It is a unicorn startup, and as of 2020, is valued at US$1.2 billion.
            

    
    

    
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Steadview

Shefali Munjal

Lighthouse

Sharrp Ventures

Marico

Harsh Mariwala

Dalip Pathak

Karan Danthi

Reshma Jairam Shetty

Alpana Parida

Vivek Madhav Kamath

Sara S Sood

Anita Ramachandran

Rishabh Mariwala

Krishnan Ramachandran

Narotam Sekhsaria

Chandrika Pathak

Amit Bhalla

Mala Gaonkar

JM Financial Private Equity

MaxVIL

Yogeshkumar Mahansaria

Samina Vaziralli

Anjali Bansal

TVS Capital Funds

Michael Carlos

Divya J Pathak

Shivani Pathak

Karan Swani

Harindarpal Singh Banga

Indra Banga

Yogesh Agencies & Investment

Atul Kantilal Nishar

Vikram Sud

Dipak Gupta

Jeenoo Khakhar

Anita Gupta

Kanika Khakhar

Isha Khakhar

Aza Fashions

Sanjay Maliah

Techpro Ventures

Arun Gandhi

Zia Mody

Jaydev Mody

Indira Nayar

Tarun Tiwari

Adwaita Nayar

Smita Ajit Parekh

Alia Bhatt

Jyoti Ahuja

Sachin Bhartiya

Anchit Sanjay Nayar

Firoza Kavarana

Katrina Rosemary Turcotte

Warburg Pincus

ABG Capital

Faering Capital

Narotam Sekhsaria Family Office

Avaana Capital Advisors

Lexdale International

Parbro Trading

4P Capital Partners

Online marketplace offering multi-category beauty products. The product line-up includes cosmetics, skincare, haircare, fragrance, health supplements, toiletries, children's products, and other items. It also sells clothing, accessories, digital gadgets, and other goods. The app is available for Android and iOS platforms. The company sources the products directly from brands or their authorized distributors in India. It also operates a managed marketplace with authorized resellers.

Online marketplace offering multi-category products

• Created a comprehensive internet presence for a local startup, assisting grassroots communities and artisans.
• Designed, developed and administered company's e-commerce website using Shopify, educating founders on eCommerce technologies. 
• Analysed website's performance via Google Analytics and heat maps, providing user insights from different regions.

About Nurture India: Nurture India is a product design company and manufacturer of eco-friendly sustainable homewares, ethically manufactured & handcrafted by rural artisans.
            

    
    

    
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• Led complete POPxo revamp, introducing new content formats and vernacular support for multiple languages, grew UGC and page views by 20x
• Launched and scaled India's first, and largest tech influencer marketing platform - Plixxo, increasing the company's revenue by 40%. Onboarded 40k+ Influencers 
• Managed multiple product development cycles in a fast-paced, Agile environment, working closely with developers and other stakeholders to ensure successful feature launches 
• Drove Omni-channel e-commerce initiatives for seamless purchasing experience - mobile app, web, desktop
• Defined product roadmaps and drove end to end development of products: POPxo, Plixxo, Luxeva,  and its in-house CMS. 
 • Built user journeys for multiple segments; improvised on user designs and flows for reduced bounce rate  
• A/B tested two payment gateways to conclude on which gateway results in higher payment success rates
• Worked on various features for higher platform retention  on POPxo - Period Tracker, Horoscope, etc. 

About POPxo: POPxo is India's largest community of women online - with content, community and commerce all in one place!  
            

    
    

    
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Neoplux

OPPO

Kalaari Capital

Summit Media

Chiratae Ventures

STRIVE

Lisa Gokongwei-Cheng

Aadil Ebrahim

Atul Goel

500 Global

Rajan Anandan

Neeraj Rawat

Navin Fabiani

Chris Mathias

Aditya Shankar

Rashid Hoosenally

Tej Lalvani

Anjali Rawat

Hussein Kanji

The Chennai Angels

Kamal Haider

Gree Ventures

Hoxton Ventures

POPxo provides content platform for lifestyle/fashion, beauty, and health topics. It is an online community for women that deals in multiple categories including fashion, lifestyle, food, beauty, work, weddings, and more. Users can also contribute to the platform on related topics. Content is offered in multiple languages like English, Marathi, Telugu, Bangla, and Tamil. The company also ties up with brands like Tanishq, Lakme, and Whisper, Swarovski for customized content, media campaigns, and more.

Provides content platform for lifestyle/fashion, beauty, and health topics

• Led development of internal all-in-one sales and support tool, reducing processing time by 60%
• Defined product scope and goals to ensure consistency with overall company strategy
• Collaborated with UI/UX team for wireframes, workflows, and visual designs ready for handoff to development and QA team
• Established and presented training materials for sales and account management teams

About Flolis Interiors:  Flolis is a design company that provides a range of interior and exterior remodelling services, working with its clients using tech-enabled solutions.
            

    
    

    
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• Worked on several features for B2B - SaaS based applications for telecommunication platform for increasing support efficiency and data monetization
• Increased sales quota by ~30% by introducing a freemium model for a SaaS product
• Reduced customer service requests by enabling in-app features through redesigns and performance improvement focused on key use cases
• Collaborated with cross-functional teams to identify business requirements, discover problems, ideate solutions followed by planned sprints after thorough prioritisation exercises.
            

    
    

    
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• Designed and developed a mobile number portability system using Java with Spring framework, Hibernate, Struts, and Javascript.
• Developed a CRM system using Salesforce, allowing the sales team to manage all of their sales, marketing, and customer service communications in one place.
• Supported previous model releases during quality assurance, user acceptance testing, and post-release. 
 • Built user-friendly client-side interface for several projects using JavaScript, CSS, and HTML


About Hikari Tsushin: Hikari Tsushin offers B2B and B2C products and services, and various office solutions such as telemarketing systems, phone number portability systems, in-house sales management platform, etc. in the telecommunication industry.
            

    
    

    
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• Created various social media and email campaigns to promote the product online. 
• Designed and identified website's several easy-to-fix usability issues by conducting a quick heuristic review, standard user testing, and functionality testing sessions.

About Wizters: Wizters is an anonymous social network that allows users to share, interact, chat, create groups and have fun with their friends or strangers, all anonymously.

Focus on: 
Design Thinking - Human-Centered Design, Product Development, and Film Studies.

Also: 
• Event head of Fashion Parade at Odyssey’13, IIIT-Delhi 
•  Quizzing Sprees – Winner of Tech Quiz and Fantasy Quiz at Annual Cultural Fest, NSIT, Popular Culture and Fantasy Mythology quiz at Cadence’13, IIIT Delhi

• Achieved state rank 5 in the 21st National Youth Parliament Competition and won the Best Speaker Award
• Awarded Bronze medal for Intra School Academic Proficiency in Science Stream
• Secured All India Rank - 38 in the National Junior Mathematics Olympiad in KVS
• Carried out the duties of School Captain/School Prefect/House Captain/Class Representative

Extra Curriculum Activities : Winner of various Co-Curricular Activities including Debating (Regional Level), Creative Writing, Poetry, Music, Dance, Slogan Writing, Hindi Calligraphy, Antakshari, Rangoli, etc.

            

    
    

    
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Product Manager

Akanksha -