About

Akshay Khetrapal is a seasoned marketing professional with over 8 years of experience in B2B SaaS companies. As the Director of Product Marketing at Cascade, he is responsible for driving the company's go-to-market strategy and revenue growth. Throughout his career, Akshay has been passionate about putting customers at the center of business narratives. He has a proven track record of building butter-like go-to-market motions that have kept revenue teams smiling ear-to-ear. He is also a thought leader in product-led growth, pipeline marketing, customer advocacy, and automation. Prior to joining Cascade, Akshay held key marketing positions at Chargebee and Infeedo. At Chargebee, he grew customer advocates from 20 to 200 in the first 6 months and built an advocacy program that generated $0 acquisition. At Infeedo, he set up the marketing function that grew recurring revenue from $0 to $2.5Mn and crafted a company story that afforded the highest spontaneous awareness in the category. Akshay is a graduate of St. Xavier's College with a Bachelor's degree in Information Technology. He is also a skilled product manager with a deep understanding of the tech stack. Overall, Akshay is a results-driven marketing leader who is passionate about building customer-centric organizations and driving revenue growth through innovative go-to-market strategies.