About

Alan Wong is a technical leader with over a decade of experience in software engineering. He has a strong technical background, having written volumes of code and built multiple cross-functional teams. Alan's leadership capabilities and product iteration skills enable him to align systems architecture with business strategy and vision. Throughout his career, Alan has found success in both 0-to-1 environments and growing proven businesses. He has a track record of innovation through quick-iteration cycles and grit, as well as building resilient and scalable enterprise-grade distributed systems. Alan believes that customer centricity is the key to success, regardless of the stage of the company, industry, or whether the customer is B2C or B2B. Currently, Alan is the Co-Founder and CTO of ula, a company that is building a solution to facilitate the reinvention of retail trade in Southeast Asia, starting with Indonesia. He is passionate about blending e-commerce, supply chain, logistics, and fintech into a solution that solves real customer pain points and may be a catalyst for growth for an entire economy. Prior to ula, Alan was the Director of Software Development at Booking.com, where he was responsible for leading the technology function in the BookingSuite department. He managed a team of ~70 people in cross-functional teams and was focused on mid-to-long term initiatives. Alan was also responsible for the growth and resiliency of the department through hiring, employee engagement, talent development, organizational design, and developing engineering culture through leading-by-example. Alan's educational background includes a Bachelor's Degree in Applied Science, Honors Computer Engineering from the University of Waterloo. His technical expertise includes Senior Software Engineer and Software Engineer roles. Alan is currently hiring passionate tech and product folks to make an impact. He is looking for individuals who share his passion for customer centricity and innovation.