About

Alex Holzer is a highly accomplished professional with over 22 years of experience in the technology and consumer goods industries. Currently, he serves as the Director of Microsoft Digital Stores Business and Category Management for Software and Apps, eBooks, and Edu. In this role, he is responsible for driving growth and revenue for Microsoft's digital stores through effective category management and product marketing strategies. Before joining Microsoft, Alex held senior leadership positions at PepsiCo and Microsoft. At PepsiCo, he served as the Senior Director of Brand and Product Marketing and Consumer Engagement at Quaker and PepsiCo. During his tenure, he led the development and execution of successful marketing campaigns that drove brand awareness and customer engagement. Prior to joining PepsiCo, Alex worked at Microsoft as the Director of Digital and Social Marketing for Xbox. In this role, he was responsible for developing and executing digital marketing strategies that drove customer acquisition and engagement for Xbox products. Alex holds a Bachelor's degree from the University of London, Queen Mary College, and a Master's degree in Sociology from the Department of Sociology at LSE. He also attended the American Community School in Amman and the Vienna International School. With his extensive experience in technology and consumer goods, Alex is a strategic leader with a proven track record of driving growth and revenue. He is a results-oriented professional who is passionate about delivering exceptional customer experiences and driving innovation in the digital space.