About

Aman Bindal is an experienced Product Head with over 10 years of experience in the e-commerce, insurance, and banking industries. He is currently the Head of Product and Technology at Creditas Solutions, where he leads a team of developers and product managers. Aman has a Post-Graduate degree in Marketing and IT from the Indian School of Business. Aman is skilled in leadership, strategy, data analytics, technology, and machine learning. He has designed automated communication engines incorporating chatbots, FB and Google Ads, Whatsapp marketing, email, and SMS, resulting in a 28% increase in engagement and a 34% cost reduction. He has also headed the development of a big data analytics engine that provides real-time insights and actionable data to other systems. Aman is spearheading the incorporation of technologies like big data, machine learning, artificial intelligence, and serverless architecture in current business flows. Aman's previous experience includes working as a Product Manager at Creditas Solutions, where he led a team of developers and handled the development of products. He also handled integrations with Experian and CIBIL Bureau for credit reports and business flows. Aman incorporated Salesforce CRM with the products, increasing lead conversion by 20% and reducing service time by 40%. He designed new customer workflows that helped in an additional revenue stream of 20L per month and optimized current website workflows for better conversion (69%) and engagement (34%). Aman onboarded 8 banks and 2 NBFCs. Aman has also worked as a Product Manager at Coverfox Insurance, where he managed lead management and post-sales systems. He built a model for lead quality optimization that led to a 2% reduction in leads but a 30% increase in business. Aman developed a lead scoring model that improved lead conversion by 50% and designed a post-sales system that reduced the TAT for service requests by 2 days and reduced escalations by 30%. Aman's education includes a Post-Graduate degree in Management from ISB and a Bachelor of Engineering in Computer Science from NSIT. His tech stack includes product management, big data, machine learning, and Salesforce.