About

Amarnath Vannarath is a seasoned Product Management Lead with over 12 years of experience in the IT industry. He has a proven track record of managing products and platform development, executing marketing programs across all digital touchpoints, and enabling digital transformation for large enterprises. Amarnath began his career as a technology consultant working with the R&D division of a leading US technology company before joining Infosys, where he crafted a social media platform used by clients like Eli Lilly and Citibank. He went on to become a key member of the M&A team driving acquisitions in the Digital Marketing space. The entrepreneur in him led to him founding Zoomdeck, a web/mobile platform for making images interactive, which was funded by GSF. At Zoomdeck, he owned product strategy & roadmap and took care of growth and community building. Amarnath has also worked at FieldEZ Technologies, a VC-funded field service management platform, where he ran marketing and product strategy, and spent 4.5 years as a Product Owner at EdgeVerve, responsible for product strategy, roadmap, and build for their AI-powered Spend Analytics Suite. In his current role as Lead Product Manager at Whatfix, a Digital Adoption platform, Amarnath works on product strategy, planning, and management. Whatfix provides contextual, interactive, real-time, and autonomous digital guidance to increase customer adoption and retention of any application, and significantly reduce support and training costs. Amarnath has a keen interest in the space of consumer internet products and loves to keep abreast with the start-up ecosystem, acting as an advisor for a couple of start-ups based in Bangalore. He specializes in product strategy, marketing, product management, product planning, strategy consulting, online marketing & growth hacking, marketing technology and products, primarily in North America/India, SaaS marketing for customer acquisition and retention, strategy and execution to optimize and grow online channels (eCommerce) for customer acquisition, and a host of technology areas including virtualization, cloud computing, rich internet apps, mobile apps, networking, digital media, digital marketing, and productivity software solutions. Amarnath holds a PGDM in Marketing & International Business from the Institute of Management Technology, Ghaziabad, an MBA in International Business from IÉSEG School of Management, and a Bachelor of Technology in Electronics & Comm from Model Engineering College.