About

Amit Kumar Gupta is an accomplished and results-driven Business Leader with over 30 years of experience in spearheading International Retail Sales and Distribution Business Development. He currently serves as the Senior Vice President at Bata, where he is the Business Head for Institutional & Distribution Business in India, Bangladesh & Pakistan. Amit possesses the right acumen to recognize business trends and predict accurate revenue growth for market disrupters. Amit is a collaborative leader with a proactive approach who optimizes business processes by translating complex operational concepts into tangible action plans. He has an excellent record of performing in team-oriented environments, operating from an ownership mindset, and believes that only client-centricity can achieve business productivity and profitability. Amit is an outstanding communicator, an exceptional leader, and an even better strategist. His specialities lie in General Management, Sales & Distribution, Channel Management, Category Management, Buying & Merchandising (Brand Management, Promotional and Pricing Strategy), Warehousing, Logistics, and Supply Chain. In his current role at Bata, Amit oversees and manages all aspects of sales and distribution channels, determining corporate positioning, customer segment selection, penetration plans, and product positioning while leading and mentoring a high-achieving, cross-functional professional team. He has overhauled and implemented the organization's distribution strategy in line with the commercial strategy, resulting in strong revenue from Multi-Brand Outlets (MBO) and enhanced global footprints by reaching out to new geographies through exports while challenging the status quo for Modern trade by bringing in innovative and sustainable business processes. Prior to Bata, Amit has worked with SC Johnson and Aditya Birla in various leadership roles, where he spearheaded Modern Trade, E-Commerce, Institutional Business (B2B), and CSD (Defence Canteens) Business. He has also managed 4000+ Mom & Pop - Self Serviced retail Stores in 30+ towns pan India and formulated sales strategy to reach 10K+ population through direct and indirect coverage while successfully achieving market share for all the categories in Modern Trade for 3 consecutive years. Amit holds an MBA in Marketing & Retail from S P Jain School of Global Management, a B.Sc from Delhi University, and a PGHDSM from NIIT School Learning Solutions.