About

Amit Bhadauriya is an MBA graduate with a great passion for technology. He is an amicable, dedicated, hardworking, and optimistic person who likes to take up challenges at work. He is a knowledge seeker, a good negotiator, a performer, and a learner. Amit is a sharp, enthusiastic person who is passionate about driving innovations and delivering results. Amit has over 10 years of relevant experience in various areas of expertise. He is an experienced product marketing professional with expertise in messaging, positioning, GTM planning, competitive analysis, sales enablement, product launches, and more. He focuses on details, keeping customers/prospects in the center, understanding their pain points, and product-market fit. He is also an accomplished digital analytics professional with expertise in search, display, mobile, video, email advertising, and various analytics tools like Google Analytics, Google Tag Manager, Segment, Mixpanel, Tableau, QlikView, etc. He has built and ramped up digital channels for various businesses. Amit has experience in creating a community from scratch and engaging them. He started various new initiatives to nurture the community of C-suite like CIOs/CTOs/CROs/CISOs/Senior IT and Security Professionals. He has optimized digital resources to get more organic traffic and experience in optimizing digital marketing campaigns (360-degree marketing campaigns), A/B testing, etc. He also has hands-on experience in handing WordPress. Amit has set strategic growth strategy for brands, planning, and executing annual marketing calendar across all channels, building communication based on research, streamlined marketing communication for the business focusing on building a new and enhanced value proposition. He also has experience in building plans for launching new business/products – experience in industry analysis, target segment analysis, business plan formulation, go-to-market planning, and financial forecasting. Currently, Amit is working as a Product Marketing Manager at MetricStream, an independent market leader in enterprise and cloud applications for Governance, Risk, Compliance (GRC). Some of his responsibilities include GTM strategy planning and execution for IT GRC portfolio of apps/products, accelerated demand generation through different channels, competitive analysis and battle cards creation for sales team, sales enablement, and helping them with product and competition insights, and content creation (thought leadership) for IT GRC portfolio of apps/products. Amit has also worked as a Marketing and Analytics Manager at FireCompass, a Digital Risk Monitoring platform (SaaS), focusing on digital footprint &