About

Amit Monteiro is an accredited Entrepreneurial Executive Management Professional with 12 years of enriched experience in driving the development of a robust partner ecosystem strategy and roadmap focusing on increasing revenues and profit margins. His major highlights include setting up a business vertical at Anheuser Busch InBev, sharpening the company’s competitive edge in the Beverage market, and amplifying net revenue within a year of launch with neutral EBITDA. He is recognized for positioning the company as a Market Leader across the Malted Beverage category and building an INR 30 Cr. turnover business to INR 189 Cr. in 4 years at Hector Beverages. He has made Paper Boat the highest growing brand in Modern Trade in the Juices category consistently for 3 years. Amit is currently the Chief Growth Officer at velbiom probiotics pvt ltd. and his primary role includes planning for the Non Alcoholic Business in India with a strong focus on channel development (Modern Trade, E-Commerce, Key Accounts), preferred distribution partners, and route to market. He leads a team of Sales Managers and Executives to consistently deliver business results. Throughout his tenure at ab inbev india, Amit's responsibility has been to surpass ambitious growth objectives by expanding business beyond the existing operational footprint and institute high-impact channel sales tactics and programs. He was recognized with the most prestigious award of the company - Fanatic Owner in 2019 and 2020. He has also set up a business vertical in the Beverage market and amplified net revenue within a year of launch with neutral EBITDA. Additionally, his role has been to drive joint business planning with customers across Modern Trade/E-Commerce Teams to align on growth plans and shared goals for the year. As the Head Modern Trade - Sales & Marketing at Hector Beverages, Amit supported the board in developing growth plans and investment strategies for the Modern Trade accounts to deliver annual business plan for the channel whilst providing mentorship to 7 direct reports and 50+ indirect to deliver consistent results. He led & grew Hector Beverages as one of the fastest-growing brands in Modern Trade in 2017-19 with an annual business size of INR 50+ Cr. beating competition with big brands like Real from Dabur, Tropicana from Pepsi and B Natural from ITC. Amit holds a PGDM(C) in Marketing and Communications from MICA, a B.Engg in Production from the University of Mumbai, and is currently