About

Amit Raman is a highly experienced digital marketing professional with over 8 years of experience in driving sales, revenue, and growth through effective online marketing strategies. As an Associate Director of Digital Marketing at BYJU'S, Amit is responsible for directing digital marketing campaigns, creating content, implementing marketing automation, and generating leads. Amit has a diverse skill set and is proficient in various channels such as online branding, CRM, Google AdWords, performance marketing, search engine marketing, affiliate marketing, display marketing, mobile marketing, Facebook marketing, content marketing, and product marketing. He is also well-versed in using a range of tools, including Google Analytics, MS Excel, MAT, Adjust, Sisense, Smartly, DFP, CleverTap, Web Engage, Accengage, Web Translate It, Exact Target, Dynamic Yield, Asana, AMO, Adobe Campaign Management Tool, Appsflyer, SocialMention.com, Facebook Insights, Twitter Analytics, Google Alerts, Talkwalker, and SEMrush. Prior to his current role at BYJU'S, Amit served as Senior Manager of Digital Marketing and Associate Director of Digital Marketing at Medlife. In these roles, he was responsible for planning and budgetary control of all digital channels, user acquisition, retention, building awareness, event promotion, and improving efficiencies of digital programs. He also led the team of performance marketing, retention, SEO, online branding, campaigns, and storefront. Amit holds a Master of Business Administration degree in Marketing/Marketing Management and Operations from IIT and a Bachelor of Technology degree in Electronics and Communications Engineering from Bundelkhand University. He is also proficient in various tech stacks such as web, search, mobile, and testing. Overall, Amit is a highly skilled digital marketing professional with a proven track record of driving growth and revenue through innovative and effective online marketing strategies.