About

Amit Simant is a seasoned Strategy Manager with over 12 years of relevant experience in the technology industry. Currently working at Wipro, he is responsible for managing the strategy for the Integrated Product Organization. Amit's career began as a Process Manager at eclerx, where he gained expertise in managing online marketing campaigns and implementing frameworks for metrics and reporting. He then moved on to work at Bananas, where he played a pivotal role in establishing the brand name, tagline, and logo for a new product - Offline Search Engine. He also managed online marketing campaigns for client leads generation program for US and EMEA region using Marketo. Amit's expertise in social media marketing, advanced analytical tools like STATA and SQL, content development, and research tools, content sharing automation software, reporting and optimizing ad campaigns with A/B tests, has helped him to strategize and analyze social media marketing campaigns. He has also coordinated qualitative research studies like individual interviews, focus groups, observations, and action research. Amit holds a Master of Business Administration (MBA) degree in Marketing from SP Jain School of Global Management - Dubai, Mumbai, Singapore & Sydney. He also holds a Bachelor of Engineering (B.E.) degree in Computer Science and Engineering from Government College of Engineering, Aurangabad. Amit's tech stack includes skills in test, research scientist, SQL, search, AI, sentiment analysis, frontend, QA, product manager, mobile, and UI. He has built a viable revenue model to structure the growth and positive cash flows through advertising revenues and contracts. Overall, Amit is a highly skilled and experienced Strategy Manager with expertise in social media marketing, research, and revenue modeling. His strong educational background and tech stack make him a valuable asset to any organization.