About

Amol Gusain is a digital marketing professional with over 5 years of experience in the field. He is currently working as a Manager, Digital Marketing Acquisition at Scotiabank, where he is responsible for developing and executing the overall strategic direction of tier 1 and 2 paid search network accounts and media buys for the company's clothing marketing that's monthly spent totals over $5000-$15000. Prior to his current role, Amol worked as a Digital Marketing Analyst at Scotiabank and as a Digital Marketing Specialist and SEO Specialist at 100 Miles Brand. In these roles, he developed landing pages with high conversion rates, optimized advertising spending by implementing proper AdWords account structures, negative keywords, and A/B split testing, and used Google Analytics data to modify site content and achieve KPI's, including CPC, CTR, quality score, and ROI. He is also Google Analytics certified with skills including PPC/SEM, lead generation, analytics, SEO, and social media. Amol holds an Advance Diploma in Software Engineering Technology from Centennial College and a Bachelor of Computer Application from Hemvati Nandan Bahuguna Garhwal University. His tech stack includes test and search, and he has relevant experience of 5.61 years. Amol is passionate about digital marketing and is always looking for ways to improve his skills and knowledge in the field. He is a hardworking and dedicated professional who is committed to delivering results and exceeding expectations. In his free time, he freelances and can be found at his short URL: shorturl.at/ouBKZ.