About

Ana Ligeiro is a Marketing & Digital Solutions Manager at Central de Cervejas e Bebidas. With over 8 years of relevant experience, Ana has worked with some of the biggest brands in the market. She has previously worked at Deloitte as a Senior Digital Consultant & PMO, where she was responsible for consulting and campaign management on Brisa inbound and outbound Data-Driven Marketing. She also worked on consulting and project management for EDP's Intranet and international projects. Ana's main responsibilities included project management using Agile Methodology and PM tools, campaign management on Data-Driven Marketing & Automation systems, team planning (strategy, design & development), strategic client management, budget & resources management control, and launch and coordination of digital ecosystems. Her main clients were EDP, Stolt Tank Containers, and Brisa, and her business area was Energy, Logistics & Transportation. Ana has also worked as a Marketing Consultant & Project Manager at Comon Group, where she was responsible for consulting and project management of Fidelidade's digital ecosystem, including website maintenance - development of new features - and development of new application tools for internal and external users. She was also responsible for the conception of key innovation projects and the setup of brand activation programs. Ana's main responsibilities included project management of simultaneous projects using Agile Methodology, team planning (strategy, design & development), strategic client management, budget & resources management control, and launch and coordination of digital campaigns. Her main client was Fidelidade, and her business area was Insurance. Ana has a Bachelor of Science in New Media Communication from the Universidade de Aveiro, a General Management Program - expertise in Marketing from CATÓLICA-LISBON, School of Business & Economics, and a Master in Cool Hunting & Innovation Management from Escola Superior de Comunicação Social. She also has several workshops and specializations in Agile for Digital Projects, Lean UX - Processos de Design Agilizados, Design & Visual Culture - Visual Production Design, Multimedia Engineering, and ActionScript 3 for Designers. Ana's tech stack includes product management, and she has a wealth of experience in project management, campaign management, team planning, strategic client management, budget & resources management control, and launch and coordination of digital ecosystems and campaigns.