About

Anand Vasudevan is a proactive and results-driven Retail Marketing and E-commerce Specialist with over 5 years of experience in building and managing E-commerce platforms, digital marketing, and driving omni-channel sales. Currently working as a Marketing and E-commerce Specialist at Jacky's Retail, Anand has successfully self-started and managed the E-commerce department to make JackysBrandShop.com a prevalent Samsung online retailer. He has also supervised the store fit-out and readiness for Samsung Brand Shop at City Centre Al Zahia. Anand's responsibilities at Jacky's Retail include supervising the sales and operations of JackysBrandShop.com, onboarding and supervising marketplace accounts on Amazon.ae, Noon.com, and Carrefour, site monitoring using tools such as Google Analytics, Google Tag Manager, and Hot Jar. He is also proficient in SEM using Google Shopping & Search Ads, Bing Search Ads, and Huawei Petal Search, and is skilled in SEO, emailers, SMS, and affiliate marketing. Anand has also managed ATL marketing for Samsung Brand Shops, including print media ads, radio spots, in-store marketing, and roadshow events. He has excellent relationship management skills with the Economic Department Officers, Mall Management Teams, Samsung, Microsoft, and other partners. Prior to his current role, Anand worked as a Marketing Analyst at Junaid Group, where he managed the E-commerce department, identified trends, consumer insights, and demand forecasting, and executed business process optimization. He has also worked as a Marketing Analyst Intern at Sharaf DG, where he optimized research processes, analyzed email marketing, and designed social media content and radio ads. Anand holds an MBA in Operations Management and Marketing Management from IMT Business School, an MBA in Business, Management, Marketing, and Related Support Services from IÉSEG School of Management, and an Engineer's Degree in Electrical, Electronics, and Communications Engineering from Anna University. He is also skilled in search and research scientist and has relevant experience of 5.26 years.