About

Anand Vatsya is a seasoned Product Marketing Manager with 8.5 years of experience in the FinTech, EdTech, and SaaS industries. In his current role at Mesh.ai, he is responsible for taking new products to market and ensuring that their packaging resonates with users' pain points. Anand also helps the Product team with market, consumer, and competitive insights, and supports the Sales and Success teams with their content needs and performance measurement. He is passionate about driving demand, usage, and revenue while providing a top-notch consumer experience. Anand is a football fan and a music junkie, with a particular interest in Above & Beyond, Ben Bohmer, Deadmau5, and other similar artists. He is also an ardent reader of non-fiction, especially psychology, business/entrepreneurship, and biographies. Anand is a fitness enthusiast and enjoys talking about life, living, products, and ideas. Before joining Mesh.ai, Anand worked at WebEngage as a Product Marketer, where he helped launch seven products/features with a 30-day average adoption rate of over 28%, along with each one's positioning and messaging. He also supported sales with their enablement needs and increased the asset utilization rate for all sales content by ~35%. Anand spearheaded initiatives around sales, product, and customer success teams to build better accountability for both internal and external communication, conceptualized campaigns for increasing brand awareness, and helped various teams with competitive and market research intel. He was also involved in redesigning the website and positioning the company's old and new product lines. Anand also worked as a Content Lead at Sqrrl, a mutual funds investment platform, where he took care of the entire organic marketing efforts of the firm, working on content, SEO, and communications, with some involvement in product and brand marketing as well. He grew the organic footprints of the company by more than doubling the website traffic, enhancing the positioning of the organic content, and increasing the overall visibility of the brand. Anand also launched the Mutual Funds education program on the Sqrrl website. Anand holds an Engineer's Degree in Electrical & Electronics (EEE) from Visvesvaraya Technological University and completed high school in Science from Church School Beldih, Jamshedpur. He has a tech stack that includes AI and Research Scientist, and his relevant experience in the industry is 8.37 years.