About

Anant Mehrotra is a highly skilled Product Manager with over 6 years of experience in the e-commerce industry. He is a product enthusiast who loves to solve problems and create value through user-centric product solutions. Anant has a keen focus on capturing user pain-points through interactions both digital and non-digital for data-informed decision making. Anant has a wealth of experience in managing all facets of the product lifecycle – Product strategy, Requirement gathering, Design, Development, and Go-To-Market. He is skilled in new product development, product roadmap and strategy, cross-functional execution across multiple teams, user experience, user engagement, and growth. Anant is also proficient in SQL, Google Analytics, Microsoft Excel, JIRA, and Trello. Currently, Anant works as a Product Manager at Ferns N Petals, where he is responsible for developing and managing the company's product line. Previously, Anant worked as a Product Manager at Policybazaar, where he was responsible for product development in car insurance. He also worked as a Product Head at Digitopper India, where he managed the PataHai App, an interest-based content aggregation platform. Anant holds a PGDM in Marketing from the Institute of Management Technology, Ghaziabad, and a Bachelor of Technology in Computer Science from VIT. He is excited about startups and enjoys discussions around product strategy, monetization, and growth hacks. Anant is always open to new opportunities and can be reached at anantm.1608@gmail.com.