About

Anant Mohan Sinha is a skilled professional with a unique blend of marketing, management, and technical development expertise. With over 4.69 years of relevant experience in the adtech industry, Anant has an in-depth understanding of the market and its dynamics. He is currently working as a Founding Team member for Product & Strategy at Axponent, where he is responsible for driving the company's growth through innovative marketing strategies. Anant's previous roles as Growth - Product Manager at Exly and Manager - Product at Affle have equipped him with extensive experience in product management, campaign analysis, and fraud detection. At Affle, he ideated and built solutions to filter fraudulent traffic on click level, which improved the conversion rate by 200%. He also strategized to build mInsights, a client-facing product that acts as a unified dashboard for in-depth analysis of marketing campaigns. Furthermore, he built solutions on the MAAS tracking platform to block poor traffic sources and run campaigns efficiently. Anant has also acted as the go-to person for 20+ account managers, guiding them for better campaign management. Anant holds a Bachelor's degree in Computer Science Engineering from Maharshi Dayanand University, which has provided him with a strong technical foundation. He has a deep understanding of the mobile product ecosystem and excels in product management. Anant's LinkedIn headline states that he is "Hiring Marketing Enthusiasts," which indicates his keen interest in nurturing and building talented teams. He is always on the lookout for new talent and enjoys mentoring and guiding them to reach their full potential. Anant is a versatile professional who is now exploring new industries and opportunities to expand his knowledge and skills. He is a strategic thinker, a problem solver, and a team player who thrives in a dynamic work environment.