About

Anay Singh is a Marketing Manager at PharmEasy with over 4 years of experience in the field of Business Analytics, Data Science, and Growth Consulting. He is a curious generalist with a passion for learning and refining his skills to deliver results for businesses. Anay is an expert in tracking, measuring, and optimizing KPIs, and he applies this practice even in his non-work life. At PharmEasy, Anay played a significant role in improving NAOV by 42.5% by running pricing A/B experiments. He also created dashboards, reports, and visualizations to track and correct funnel movements, generating outlier reports and understanding user behavior on the product, resulting in a 79% uplift in the overall funnel. As a Data Scientist and Strategy Consultant at Mahindra Group, Anay built and operationalized a credit scoring model that was used to disburse over Rs. 1000 Cr in its 1300+ dealerships with an NPA of <2% after 1 year. He also optimized the customer journey across the website, call center, and dealerships, resulting in an increase of over 50K leads in 9 months. Anay's strong base in Python and SQL has helped him hone his analytics, data science, and growth consulting skills. He is a numbers and data enthusiast, and his expertise in these areas has helped him deliver impactful results for businesses. Apart from his professional life, Anay is a huge fan of sports and enjoys the competitiveness and camaraderie of playing and working in a team. He holds a Bachelor of Science degree in Information Technology from St. Xavier's College and Indian School Certificate from The Cathedral and John Connon School. Anay has also worked as a Deputy Manager at Mahindra & Mahindra and an Intern at Amber Communications Lab.