About

André Lourenço is a seasoned Senior Manager for Growth Marketing at OutSystems, where he manages the strategy and execution of short-term experiments to improve and increase efficiencies throughout the funnel of paid digital marketing activities to drive OutSystems' growth. André is experienced in setting up, managing, and tracking a marketing budget of seven digits across paid digital channels that generated a ROI of +130% in 2019 (550% in influenced pipeline). He is adept at optimizing the channel mix and content, scaling spend and betting on the right channels. André has established a test and learn process that allows for quick optimization of the channel mix and content, as well as scaling spend and activities. André has a wealth of experience in strategy and execution of demand generation campaigns in paid channels for awareness and performance. He is skilled in developing reporting and analytics, dashboard maintenance, and internal communication. Prior to his current role, André was a Principal Product Owner and Product Owner at OutSystems, where he was accountable for ultimate product success, set strategy, vision, scope, and scale of the product, defined key features of the product and success criteria, managed multiple product inputs, and maintained the backlog by continuously refining initiatives, epics, and user stories. He acted as a functional expert in the product area, managed stakeholder relationships, comms, and expectations, and reported on product progress and key product metrics evolution. André also set release scope and dates, facilitated product-related ceremonies, performed functional lightweight testing for product releases, unblocked functional issues raised by the team, and accepted iteration work done and signed off on release. André has a diverse education history, including a post-graduation in Digital Marketing and Analytics from nova ims information management school, an Executive Program in Leadership and Strategy from nova school of business and economics, and a Master's degree in Filming Project (Specialization in DRAMATURGY AND DIRECTION) from escola superior de teatro e cinema - ipl. He also has post-graduate degrees in Cinematography and Film/Video Production from moholy-nagy university of art and design, budapest, and European course in entrepreneurship for the creative industries from ciakl funded by European commission. He holds a Bachelor's degree in Cinema, Video and Multimedia Communication from universidade lusófona de humanidades e tecnologias and has studied Photography at ar.co - centro de arte e comunicação visual. André has 18.