About

Andrew Sickorsky is an experienced Marketing Director currently working at РБК. With a career spanning over 17 years, he has gained extensive knowledge and expertise in B2B/B2C strategy, PR, events, research, and analysis. Andrew is passionate about creating products that balance both user and business needs, ensuring everyone's joy and satisfaction. He believes that more good managers lead to more successful businesses and that marketing is not just a department but a philosophy and ideology. In addition to his marketing expertise, Andrew is also a UX evangelist and trainer, a service designer, and a Lead UX engineer. He has supervised teams, planned field studies, facilitated team meetings, and aligned UX/CX strategies. He has also conducted eye-tracking research, planned, run, and analyzed data using Tobii hardware and software. Andrew was also the former coordinator of User Experience Russia community. Andrew has a wealth of training and teaching experience, spanning over 20 years. He is a specialist in psychology, having obtained his degree from the Russian State University for the Humanities in 2013. Andrew's tech stack includes designer, research scientist, and UI. He has worked with a variety of companies in the past, including Ria Novosti, where he served as Marketing Director and Deputy Chief of the Marketing and Business Development Department. He implemented product cycles into new media production, gaining valuable experience in the field. Overall, Andrew is a highly skilled and experienced Marketing Director with a passion for creating products that meet both user and business needs. He is a UX evangelist and trainer, a service designer, and a Lead UX engineer with a wealth of training and teaching experience. Andrew is a valuable asset to any organization looking to improve its marketing and customer experience strategies.