About

Aniket Kalaskar is a highly experienced Senior Process Manager at eClerx with over 13 years of B2B and B2C marketing and communications experience. He has a demonstrated history of working in the market research industry and is skilled in Microsoft Excel, Business Development, Customer Relationship Management (CRM), Market Research, and Leadership. Aniket is highly focused on process improvement to drive business efficiency, resulting in better client and associates experience. He has expertise in transitioning, implementation support, developing, and streamlining different processes with a proven ability to enhance operational effectiveness and meet operational goals. Aniket has a proven track record of building brand strategy, positioning, and messaging. He has a demonstrated ability to manage competing priorities and timelines. His core competencies include strategic planning, result accountability, building talent, media trends, review management, web traffic analysis, internal communications, retail management, market analysis, presentation skills, competitive analysis, email marketing, internal and external marketing, marketing analysis, ad serving, website content writing, content strategy, content management, client focus, process transition and client implementation, people management, business improvement, digital campaign, demand generation, digital marketing, ad campaigns and management, marketing funnels, sales funnels, marketing automation, brand awareness, digital campaigns, campaign management, product management, product lifecycle management, product road mapping, SaaS development, software as a service (SaaS), technical product development, technical product management, and product development. Aniket has worked with various tools such as Salesforce, Acquisio, Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, Purple Ads, Taboola Ads, JIRA, and Atlassian Tools. He has worked with eClerx as a Senior Analyst and Team Lead, handling client partner accounts, using keywords planner for current campaigns to improvise CTR, and minimizing COA and CPL. He has also worked with ITyX solutions as a Product Marketing Manager | Digital, where he combined all relevant technologies for digital transformation and automatic transaction processing. Aniket holds a Bachelor's Degree in Computer Science from Savitribai Phule Pune University. He is skilled in research scientist, product manager, search, AI, Salesforce, and web. With 12.36 years of relevant experience, Aniket is a highly skilled professional with a proven track record of success in marketing and operations management.