About

Anikett Sonawane is a highly motivated and knowledgeable marketing professional with a strong passion for learning and community building. With an MBA in Marketing, Anikett has gained extensive experience in various marketing concepts, which he has implemented during his tenure as a B-school student and summer intern. He is always seeking to expand his knowledge and stay up-to-date with the latest developments in the industry, regularly reading HBR cases, books, and magazines. Anikett believes in creating a better tomorrow through community building and has started a YouTube channel to promote the habit of reading and psychological well-being. As the founder of The Content Co., he offers bespoke content solutions that engage customers and help businesses achieve their marketing goals. Anikett's past experience includes working as an Assistant Manager at Reliance, where he conducted email marketing and SMS marketing campaigns, promoted investments in IPO/FPO, and wrote articles for the Chief Business Officer to be published in leading digital news websites. He also conducted social media audits, devised strategies to amplify brand visibility, and restructured the customer service process to reduce TAT per ticket from 5 working days to 1 day. Anikett also formulated a stock broking game to teach new-to-market customers how to invest/trade and an interactive rule-based engine chatbot for customer queries and purchases of Mutual Funds, Digital Gold, and Stocks (Delivery). He was awarded Employee of the Quarter in July-September 2021. Anikett is also a Booktuber on YouTube, where he reviews books, recommends books to all types of readers, and speaks about psychological well-being. He completed his MMS in Marketing from Chetana's R.K. Institute of Management & Research in 2021. With 6.79 years of relevant experience, Anikett is a dedicated and driven marketing professional who is always looking for new ways to improve his skills and make a positive impact on the world around him.