https://dream.weekday.works/redirectToHiringCopilotExtension/

Bootstrapping an Android Gaming app - "Card Game 29"
- https://play.google.com/store/apps/details?id=com.zlevelapps.cardgame29
- https://apps.apple.com/nz/app/card-game-29/id1114516766

Currently working on extending functionality, improving performance and reliability, implementing A/B testing and making the application maintainable and extendible.

Variant Generation (VG) is a key component that generates different combinations of the multiple data sources for each advertisement (ad) for every search on Bing.com
   -	I develop code in microservices (using C#, C++, XAP framework, Bond schema, Pixp Test platform) to extend and modify the core ad serving infrastructure to serve decorations in text ads on different search pages of Bing.com. I extracted Machine Learning features in our online flow and integrated with a ML service.
   -	I developed an offline counter factual platform (using REST APIs, OAuth, Scope, Cosmos, Aether, C#, Javascript) which records online logs and replays in an offline environment and generate counterfactual reports.
   -	I migrated a tools platform (Polaris) from on-premise to Azure (using ASP.Net, Rest APIs, Azure Cloud Services, Storage account, Key Vault, Application Insights, Traffic Manager, Certificates) and integrated with a partner team’s (Flighter team’s) platform (using OAuth2.0 OBO flow, AAD, Azure Key Vault) to save developer time.
   -	I developed large scale map-reduce data pipelines to generate daily reports (using Scope, Cosmos and Azure Data Factory), owned the tools platform (Polaris) and extended it to add gating capabilities and reducing live-sites arising out of incorrect configs (using Javascript, HTML, Rest APIs, Azure Table Storage).

Quest Software

Zurcher Kantonalbank

Herald Investment Management

Tigerlabs

Allegheny Financial

Arbor Advisors

Aviance Capital Partners

State Street

EuraTechnologies

Geode Capital

Norges Bank

Nuveen

Oppenheimer

Steward Financial

Third Point

Virginia Retirement System

Wealth Enhancement

Arbor Investment Advisors

Thoroughbred Financial

Vulcan Capital

Conestoga Capital Advisors

Hanlon

DPH Ventures

Public Investment Fund

Aspen Vista Capital

Ballast Advisors

ACT Wealth Management

Allied Financial Advisors

Vanderbilt Holdings

Bridges Investment Management

KB Financial

Greyrock Investments

VR Venture Partners

BW Ventures

Knuff

SoftBank Group Corp

Reforged Holdings

Foster Dykema Cabot

Elk River Wealth Management

Cipher International

GreenUp Wealth

Black Capital Investments

Equity West

KPitalism

Digital conglomerate and multinational computer corporation. It is a digital conglomerate and multinational computer corporation that develops, manufactures, licenses supports, and sells computer software, consumer electronics, and personal computers and services. The company offers software products such as Microsoft Windows line of operating systems, Microsoft Office office suite, Internet Explorer (IE) web browser, and Hyper-V virtualization solution. Additionally, it also offers Microsoft Dynamics, an ERP solution, for industries of all sizes. It also offers an 'Xbox' - a gaming console for playing high-density video games. In 2021, the company recorded annual revenues of $184.9B and a net profit of $71.19B.

Digital conglomerate and multinational computer corporation

Ads Plus International:
Worked in the Bing Ads serving stack and was responsible for ranking and generating decoration content for Ads shown in the non-US markets of Bing.com and its partners. These projects contributed to additional $40 million annually to the Bing Ads revenue.
   -	I extracted content from web pages to generate filterlink backfill, sitelink backfill and fourth line decoration data from advertiser provided landing pages (using Scope, Cosmos, Sangam, C#, html agility pack, AAA)
   -	I worked on personalization of ad content based on user’s search history (using Scope, Cosmos, TLC, Object Store)

Pub Center Reporting:
   -	I worked on UI components (date picker, helper, graph and table), Middle tier, backend SQL Server DB for the publisher side reporting of Ads performance.
   -	I re-designed the ingestion system merging streaming and hourly data, improved DB performance and had migrated to Azure DBs with sharding (using SQL Server, Azure SQL, T-SQL)

Advertiser side Fraud Detection:
   -	I designed and implemented the Fraud Detection platform and guided others to add new algorithms to it. It was used to run multiple algorithms on Azure to detect fraudulent Ads (using Azure VM, Azure Table Storage, Azure Service Bus). This improved the TTD from 40 mins to 5 mins and saving the company $2 million annually.
   -	I had single-handedly migrated the Fraud detection MT (which had complex connections to multiple systems) to Autopilot (using Autopilot, WCF, IIS, Traffic Manager, Internal DNS, certificates).

I worked on a product called Multi-Server Manager of Datacenter and Connected Systems Group which could monitor servers remotely and aggregate health information. I was the owner of the module which was responsible for having the monitoring and notifying logic (using IPMI Protocol, Erlang and C).

Bootstrapping a Gaming Studio | Ex - Microsoft, Intel | Entrepreneur | IIT Bombay

Anirban Basumallik