About

Anirudh Bainwala is a highly skilled Product Strategy Lead at Google with over 8 years of relevant experience in the industry. He is a strategic thinker and a digital ads consultant, with a passion for photography and writing. Anirudh is a Buddhist, which reflects his calm and focused approach towards work. Anirudh's current role at Google is as the Brand Measurement go-to-market strategy lead, where he is responsible for developing and executing strategies to improve customer experience. He has also worked as a Strategy and Operations Lead at gTech, where he led a 3-month project to streamline Google Ad's servicing of long-tail businesses. Anirudh's past experience includes working as a Principal Partner Manager for Home and Personal Care at Google. He was responsible for leading digital transformation initiatives across media buying and spearheading privacy-centric measurement and technology readiness. He also drove end-to-end measurement solutions using advanced techniques like O2O, Incrementality, and attribution. Anirudh future-proofed client business for consumer TV consumption changes by identifying efficient digital video solutions like digital reach and Connected TV. Anirudh holds a PGDM in Business Administration and Management from the Indian Institute of Management, Kozhikode, and an International Exchange Program in Marketing and Economics from SDA Bocconi. He also has a BTech in Electronics and Communication Engineering from JIIT. Anirudh is a prolific writer and photographer, showcasing his creative side outside of work. He is an individual who is always looking for new challenges and opportunities to grow and learn. Anirudh's expertise in product strategy and digital ads consulting, coupled with his passion for photography and writing, make him a unique and valuable asset to any organization.