About

Anjan Umamaheswaran Bhojarajan is a tech-savvy and driven individual with a passion for building products from the ground up. He thrives under pressure and ambiguity, and is always eager to learn through challenging work. As the Chief Business Officer at HealthifyMe, Anjan has played a key role in the company's growth trajectory, making real changes in the way business is conducted. His experience includes heading product during international expansion and launching new business verticals, and he has gained valuable lessons as the company scaled across India and globally. Anjan has also been fortunate enough to work with and advise talented entrepreneurs to help them scale and launch both B2B and B2C products. He is a firm believer in the motto, "Your work ethic is as contagious as a yawn. Now go change the world." Anjan's educational background includes an MBA from the Indian School of Business (ISB) and a Bachelor's degree in Computer Science from RVCE. He has over 11 years of relevant experience, and his tech stack includes product management, Android, web, infrastructure, mobile, senior software engineering, and sentiment analysis. Anjan is also a musician and the bassist of Until We Last. He has been the founder and product head of HypeDis, a fashion discovery platform that enables brick-and-mortar retailers to showcase their products through professional advertisements and helps shoppers explore fashion outlets around them. As the founder of HypeDis, Anjan established overall strategy for the launch and expansion of the platform (B2C), designed, developed and launched HypeDis, achieved 100% retention of partner stores, and achieved hosting of 600+ optimized advertisements of apparel, accessories, and footwear with <$0.01 infrastructure cost per ad per month. He also led the social media initiative for HypeDis to acquire 1000+ users in one month across HypeDis Android and web solutions. Anjan's past experience includes working as a Senior Business Consultant at Cognizant, where he enabled a multi-billion dollar client to monitor and grow its user base on the company's chat application. He led a 7-member team to implement an analytics solution that provided valuable insights about 3 million users by performing sentiment analysis, funnel analytics, competitor analysis, cohort analysis, and usage-based segmentation. He also led the development of a churn analysis model that predicted user-churn/uninstalls with 81% accuracy and