About

Anju Victor is a Marketo Certified Expert with over 5 years of experience in setting up and scaling marketing automation teams for success. She is a growing leader with excellent communication and team management skills and is known for her empathetic nature. Currently, Anju works as a Marketing Operations Specialist at Freshworks in Chennai, India, where she closely collaborates with global marketing teams to ensure that marketing initiatives run smoothly across all channels. She is responsible for analyzing data to determine more effective strategies. Anju has deep expertise in Adobe’s Marketo, Hubspot, Freshworks CRM, Salesforce CRM, and several MarTech tools like Pathfactory, Optimizely, Bigmarker/Zoom, Zapier, Allocadia, and Integrate. Her key competencies include marketing automation, CRM management, campaign management, database management, demand generation, analytics and reporting, conversion rate optimization, marketing programs, and email deliverability. Anju has won several awards throughout her career, including the individual contributor award in H1 FY22 in Marketing Operations and the Steve Jobs award for innovative ideas and executing them in H1 FY21 in Marketing Operations. She has also aced the “Marketo Certified Expert” and “Marketo Certified Associate” certifications offered by Adobe. Before joining Freshworks, Anju worked as a Technical Support Consultant at Adobe, where she handled tier 1 support and became a Marketo Certified Expert within a year of working in Marketo. She also won the title “Beast” on the last “Marketo X-Men Awards” based on her metrics. Additionally, Anju worked as a Technical Support Engineer at CSS Corp, where she handled complex and intermittent issues on Marketo and became a Marketo Certified Associate within 8 months of joining. She won several “Customer Hero” awards during her time at CSS Corp. Anju holds a Bachelor of Engineering in ECE from SNS College of Technology and a Higher Secondary degree in Biomathematics from SDH Jain Vidyalaya, Madurai. Her relevant experience is 5.10 years, and she has expertise in Salesforce.